Diffusing Entrepreneurial Innovation and Tourism: An Empirical Evidence of Permaculture

Entrepreneurial innovation and tourism are essential factors in the economic growth of a rural agrarian area. This paper's concept is from Schumpeterian creative destructions' philosophical idea to shift communities' mentality product-based economy diverse entrepreneurship. In achieving sustaining development permaculture as platform for agritourism, social capital theory collectivism was employed foster that would deliver socio-cultural, environmental, benefits all stakeholders community. paper descriptive research design analyze diffusion entrepreneurial systematically; also, interpret community's attitude towards agritourism. Furthermore, interviews were conducted with key informant group among women organization. The subjected its participants’ through non-probability sampling method using cluster three barangays municipality Bokod, Province Benguet. study results show respondents willing accept commit time develop manage Permaculture project. They motivated participate project because they knew values bring Also, while answering contingency valuation questions, respondent thought about value bring. will enable communities agritourism landscapes community and, help policymakers planning sustainable projects support innovation.